What We’re About

Searching for the Authentic in our unending Guerrilla war against modern tourism’s Paradox where everywhere, when first discovered, is prized for its authenticity, originality & difference. And then smothered beneath what most of the world can’t seem to do without: visitor centres, ‘international cuisine’, hotels shorn of any trace of locality, blazer wearing guides, WI-FI and lots of plastic.

Who We Know

Some of the best people in the business, many of them for years: hoteliers who treat their guests as just that; guides who are natives of their area; Sami who wear their Gakti as of right not just for tourists; people who have pride in their country and in showing it to you for real.

Rooms not Hotels

We book rooms not hotels – we leave that to www.anyoldroomwilldo.com. We choose where you sleep on the basis that it should feel like you’re abroad not in a Novotel. In cities we use hotels in the centre so 'City Break' means what it says on the tin, and in the countryside, places that are kilometres from anywhere.

Group Incentive Tours

Our Head Boy started his working life as a Marketing Man with Unilever and then WPP so he’s got unusually eclectic experience in group travel. He has organised sales meetings in Iceland, team building weekends in Finnish Lapland, an incentive programme for a computer software company and even a fashion parade on a glacier.

Packages we leave to DHL

Packages we don’t do. The arrangements on this site are ideas; nothing more, nothing less. We can modify, adapt, turn them around, or alter a tour in anyway you’d like. And if you want to start from scratch with a blank sheet of paper – that’s fine too.

We're for Real

We’re real people in a real office, not a faceless phone number with ‘speak your weight machine’ voices, so if you want to come and see us, please do. We’re in London 5 minutes from the nearest tube station. Just let us know when you’re coming so we can put the coffee on. But if you’re a busy bee,we love to talk on the phone or you can send us an e-mail.

What We Know

Things other people don’t. Where in Iceland Myvatn’s underground bakery is; where you can lunch in Stockholm with an epic view of the city; where to get the best Smorrebrod in Copenhagen. Why it’s better to ride down the Flam Railway than up it; how to get the best views of the Geirangerfjord, which of Iceland’s glaciers is the most awesome, which of Sweden’s islands are home to the country’s A list, and so on and so on.

We don't have Clients

We have PGs or paying guests, who we treat as we'd like to be treated. We think of them as having the same unending enthusiasm for Adventure Travel right across Scandinavia as we do. Whether Mushing Huskies with a Polar Explorer, Chillaxing in Stockholm, Reindeer Trekking in Sapmi, Sailing down Norway’s Geirangerfjord or Spotting Whales in Iceland.

Money, Money, Money

(courtesy of Agnetha, Björn, Benny & Anni-Frid of course) is 100% safe with us. How come? Well for starters all our flight‐inclusive holidays on this website to/from the UK are financially protected by Protected Trust Services (PTA Membership Number 5223). When you pay for your holiday your monies are paid in to their Client Trust Account which operates in much the same way as a solicitor's client acount. On top of that we have both scheduled airline and supplier failure insurance; and ATOL licence and are IATA accredited agents (91256476). Plus we adhere to the travel industry’s most stringent recommended terms and conditions (ABTA’s) in relation to our operating standards, pre-travel presentation and surcharges.