What we think makes us different and how our experience can help turn your holiday into something of an Adventure. More than just a marketing strapline 'Your Adventure Our Experience' it's the key to truly Bespoke Holidays to Iceland, Finland, Norway, Sweden, Denmark & Beyond.

What We’re About

Searching for the Authentic in an unending Guerrilla war against modern tourism’s Paradox in which everywhere, when first discovered, is valued for its authenticity, originality & difference. And then smothered beneath what half the world can’t seem to do without: visitor centres, ‘international cuisine’, hotels without a trace of locality, blazer wearing guides, all mod cons and lots of plastic.

Who We Know

Some of the best people in the business, many of them for years: hoteliers who think of their guests as just that; guides who are natives of their area not ones parachuted in for a ‘season’; Sami who wear their Gakti as of right not just for tourists and critically people who have pride in their country and in showing it to you for real.

Rooms not Hotels

We book rooms not hotels – we leave that to www.anyoldroomwilldo.com. We choose where you sleep on the basis that it should feel like you’re abroad not in a Hilton. In cities we use hotels in city centres so 'City Break' means what it says, and in the countryside, places that are miles from anywhere.

Group Tours

Our Head Boy started his working life as a Marketing Man with Unilever and then WPP so he’s got unusually eclectic experience in group travel. He has organised sales meetings in Iceland, team building weekends in Finnish Lapland, an incentive programme for a computer software company and even a fashion parade on a glacier.

Packages are for DHL

Packages we don’t do. The arrangements on this site are ideas; nothing more, nothing less. We can modify, adapt, turn them around, or alter a tour in anyway you’d like. And if you want to start from scratch with a blank sheet of paper – that’s fine too.

We're for Real

We’re real people in a real office, not a faceless phone number with ‘speak your weight machine’ voices, so if you want to come and see us, please do. We’re in London 5 minutes from the nearest tube station. Just let us know when you’re coming so we can put the coffee on. But if you’re a busy bee,we love to talk on the phone or you can send us an e-mail.

What We Know

Things other people don’t. Where Myvatn’s underground bakery is; where you can lunch in Stockholm with a great view of the city; where to get the best Smorrebrod in Copenhagen. Why it’s better to ride down the Flam Railway rather than up it; how to get the best views of the Geirangerfjord, which of Iceland’s glaciers is the most awesome, which of Sweden’s islands are home to the country’s A list and so on and so on.

We don't have Clients

We have PGs or paying guests, who we treat as we'd like to be treated. We think of them as having the same unending enthusiasm for Adventure Travel right across Scandinavia as we do. Whether Mushing Huskies with a Polar Explorer, Chillaxing in Stockholm, Reindeer Trekking in Sapmi, Sailing down Norway’s Geirangerfjord or Spotting Whales in Iceland.

Money, Money, Money

(courtesy of Agnetha, Björn, Benny & Anni-Frid of course) is safe with us. All the flight‐inclusive holidays on this website to/from the UK are financially protected by the ATOL scheme and when you pay for your holiday, we supply you with an ATOL Certificate. Please ask for it and check the name, flights and arrangements you have booked are correctly shown on it. Additionally we have adopted the travel industry’s most stringent recommended terms and conditions (ABTA’s) in relation to our operating standards, pre-travel presentation and surcharges. IATA 91256476 ATOL 5626.